Facebook Ads Vs Google AdWords
SEO Newcastle provides comprehensive, cost-effective Search Engine Optimization services throughout the UK and the World. We excel at putting the websites of small to mid-sized businesses onto page 1 of Google. We are part of a large UK-wide SEO Service Provider network that also includes SEO Sheffield and SEO GlasgowYes, Facebook ads get some exposure by people clicking on them. But the question is, do they get as much attention as others ads such as on Google AdWords, probably not.
The reason Google ads get more clicks is because if someone clicks on an ad from there, they more than likely came to there to search for whatever ads they are clicking on anyway and are more serious about buying your product or service. Facebook ads are clicked maybe just because they happen to be there at the right time, not because the person is interested in spending any money.
This is not to say that Facebook ads are not an effective way to advertise, because it can be. The only difference is your ad most be seen quite a few times before a Facebooker will click on it. You can't really judge your click through rate as a level of effectiveness, you must rate it by profits generates.
So many marketers give Facebook ads a bad review because they review their campaigns by the number of clicks on their ads. If you were paying by the click, then this wouldn't matter as much, but if they aren't that's where the issue is. As long as money is being made then that's all that matters.
To determine if an ad is working, check your sales date for how much you are making against the actual cost of advertising. This is easier if you are selling a product.
If your research finds that you are making $200 from an ad worth $100, then your advertisement was effective, but you still need to decide if the amount made was worth the amount you spent and the effort that went into the ad.
To improve the performance of your Facebook ad is to compare the results from different ads and use the ones that produce the highest profit.
In order to do that, you need to run a few different ads and then review the results.
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